Aaron Barnes is the LaDonna and Charlie Johnson Assistant Professor of Marketing in the University of Louisville College of Business. He earned his PhD from the University of Illinois Gies College of Business in 2020. Prior to joining UofL, Aaron spent 4 years running his own subscription company and 2 years at a consulting firm in New York City. Aaron’s research broadly addresses cross-cultural consumer behavior, judgment and decision making, and consumer–brand relationships. He teaches Market Intelligence and Customer Insights, Principles of Marketing, and Multiculturalism in the Marketplace. List of Underrepresented Minority (URM) Marketing Scholars
