It’s been about two weeks since Super Bowl Sunday, do you still remember your favorite advertisements?
My guess is, probably not.
Click here if you need a refresher of best commercials from the past 50 Super Bowls.
Creatives already fight an uphill battle selling the return-on-investment of television advertisements. It’s almost impossible for an organization to trace a purchase back to the ad that influenced it. Still, companies continue to behave irrationally when deciding their advertising budget. Many of the big players copy the marketing expenditures of their competitors explaining why Super Bowl ads continue to amass the highest revenues among television broadcasts.
But why? Especially if we forget them in just a few days. Makes you wonder if they’ll ever change their ways..