I’ll get right to the chase. I’m using my subscription business to gain experience in front of the camera. Videos are a popular way to engage consumers and strengthen brand concepts. In addition, I will undoubtedly use video as a way to engage my “consumers” in the classroom.
My plan is to use The Bigger Picture series to increase the associations between Dapper Black Box and ideas such as entrepreneurship, innovation, and sustainability.
Check out the first video below and be critical!