Published Work
Uduehi, Esther and Aaron J. Barnes (forthcoming), “The Minority Ownership Awareness Effect: When Promoting Minority Ownership Increases Brand Evaluations,” Journal of Marketing. | Pre-print
Barnes, Aaron J., Yuanyuan Zhang, and Ana Valenzuela (2024), “AI & Culture: Culturally dependent responses to AI systems,” Current Opinion in Psychology. https://doi.org/10.1016/j.copsyc.2024.101838 | Copy
Barnes, Aaron J. and Tiffany Barnett White (2024), “The Accessor Effect: How (and for Whom) Renters’ Lack of Perceived Brand Commitment Dilutes Brand Image,” Journal of the Academy of Marketing Science, 52(4): 1069-85 http://dx.doi.org/10.1007/s11747-024-01006-z | Copy
Barnes, Aaron J. and Sharon Shavitt (2024), “Top Rated or Best Seller? Culture Influences Responses to Attitudinal versus Behavioral Consensus Cues,” Journal of Consumer Research, 51(2): 276-297. https://doi.org/10.1093/jcr/ucad074 | PDF
Barnes, Aaron J. and Sharon Shavitt (2023). In What Ways Do Accessible Attitudes Ease Decision Making? Examining the Reproducibility of Accessibility Effects Across Cultural Contexts. Journal of Personality and Social Psychology, 126(6), 1036–1051. http://dx.doi.org/10.1037/pspa0000363 | PDF
Shavitt, S. and Aaron J. Barnes (2020). Culture and the Consumer Journey. Journal of Retailing, 96(1): 40-54. https://doi.org/10.1016/j.jretai.2019.11.009 | PDF
Shavitt, S. and Aaron J. Barnes (2019). Cross-Cultural Consumer Psychology. Consumer Psychology Review, 2: 70-84. https://doi.org/10.1002/arcp.1047 | PDF
Shavitt, S. , Cho, H., & Barnes, A. J. (2019). Culture and Consumer Behavior. In Shinobu Kitayama, Dov Cohen (Ed.), Handbook of Cultural Psychology (2nd Edition). New York: Guilford Press. PDF
Xiao, B., Huang, M., & Barnes, A. J. (2015). Network closure among sellers and buyers in social commerce community. Electronic Commerce Research and Applications. http://doi.org/10.1016/j.elerap.2015.10.001 | PDF
Questions We’re Asking
On attitudes and persuasion:
What combinations of mixed emotions sell media content?
–with Srinwanti Chaudhury, Doreen Shen, Jennifer Stoner, and Carlos Torelli
How does the concept of maturity influence whether people share their attitudes?
–with Hao Shen and Sharon Shavitt
How does recommendation precision affect adoption?
–with Yuanyuan (Kay) Zhang and Ana Valenzuela
How do verb types affect persuasion?
–with Ann Kronrod
On brands:
What drives producers to disclose their minority identities?
–with Lidan Xu and Esther Uduehi
How do people respond to amateur athletes monetizing their personal brands?
–with Mike Barone and Rod Duclos
How do consumers respond to aesthetic imperfections in small business logos?
–with Mike Jenkins, Felipe Affonso, and Ryan Elder
How do online sellers keep their followers on social commerce communities (e.g., Instagram)?
–with Bangming Xiao and Hao Zhang
When do brand advocates keep the brand to themselves?
–with Nari Yoon and Mansur Khamitov